60%+ online booking rate

Turn WhatsApp into your salon's highest-performing booking and retention channel

Stop managing the routine. Start delivering the exceptional.

Stop managing the routine.

Start delivering the exceptional.

Message us on WhatsApp

TRUSTED BY LEADING SALON AND SPA GROUPS

'' Our front desk team used to spend most of their day on the phone managing bookings, confirmations, and payments. Now that's all automated through WhatsApp. They spend their time on the clients in front of them — and you can feel the difference in the salon. The experience is better for everyone."
Shabana Karim, Founder & CEO
TNS & Marquee
''Early days, but the signs are genuinely encouraging. Clients have taken to the WhatsApp booking experience immediately and our team is already spending less time on the phone. We're excited to see where the numbers go — and we're already confident we made the right call."
Rakesh Dasani, Founder & Director
Rawr Beauty

'' Our front desk team used to spend most of their day on the phone managing bookings, confirmations, and payments. Now that's all automated through WhatsApp. They spend their time on the clients in front of them — and you can feel the difference in the salon. The experience is better for everyone."
Shabana Karim, Founder & CEO
TNS & Marquee
''Early days, but the signs are genuinely encouraging. Clients have taken to the WhatsApp booking experience immediately and our team is already spending less time on the phone. We're excited to see where the numbers go — and we're already confident we made the right call."
Rakesh Dasani, Founder & Director
Rawr Beauty

RUNNING A SALON BUSINESS IS HARD

Your in-chair service is great...but what about the rest?

Your in-chair service is great but what about the rest?

The call that was never picked up.

She called twice. Nobody answered. She booked elsewhere.

The call that was never picked up.

She called twice. Nobody answered. She booked elsewhere.

The client who never came back.

She meant to rebook. The front desk was busy. She didn't.

The regular who drifted away.

Between visits, the relationship went quiet. She moved on.

The regular who drifted away.

Between visits, the relationship went quiet. She moved on.

Sounds like you need a system…

THE SYSTEM YOUR SALON HAS BEEN MISSING

Everything that happens between visits, automated through WhatsApp

Bookings

Seamless, beautifully branded bookings via WhatsApp and web.

✓

No app to download, no account to create, no friction

✓

Available in Arabic and English

✓

Track customers, visits and spend by channel

20%+

Online booking rate

Online booking rate up from 0 at launch

20%

Reduction in call center costs

From AED 1 M to 0.4 M

Engagement

The right message. The right client action. Every time.

✓

AI-powered conversations — warm, relevant, and client-specific

✓

One-tap action buttons that drive rebooking and revenue

✓

Self-checkout from the chair — no queuing, no bottleneck

20%+

Average WhatsApp message read rate

vs ~10% for email

Action button click rate

vs. <1% for email

Retention

Personalised loyalty and marketing, running in the background.

✓

Tier-based loyalty and digital stamp cards

✓

Automated campaigns based on how clients actually behave

✓

Referrals — clients refer friends via WhatsApp in two taps

30%

Loyalty participation rate

Vs. <30% for most programs

20%

Points redemption rate

Clients returning to redeem

CLIENT RESULTS

Real results from real salons

We measure success by what changes in your business. Here's what that looks like:

40%+

Online booking rate

Online booking rate up from 0 at launch

50%

Average WhatsApp message read rate

vs ~10% for email

50%

Loyalty participation rate

Clients actively using loyalty rewards

40%

Reduction in call center costs

Fewer calls, lower overhead

YOUR BUSINESS. YOUR RULES

Take control of your digital experience

Most software gives you a template. Frontline gives you a platform you can make your own.

A booking experience that looks like your own - not a generic third-party app

Automated messaging that reflects your tone of voice and your client journey

Marketing and loyalty built around how your business actually works

YOUR BUSINESS. YOUR RULES

Take control of your digital experience

Most software gives you a template. Frontline gives you a platform you can make your own.

A booking experience that looks like your own - not a generic third-party app

Automated messaging that reflects your tone of voice and your client journey

Marketing and loyalty built around how your business actually works

Smiling woman at salon reception desk with laptop

NOT JUST A PLATFORM. A PARTNER

We're in your corner

We work with a small number of salons by design. That means we have the time to understand how your business actually operates — your services, your team, your clients, your market. We configure the solution around that and stay close as your business grows.

You're not buying software and hoping for the best. You're gaining a partner who's invested in your results.

FAQs

A few things salon owners usually ask

Does Frontline replace my existing salon software?

No. Frontline works alongside the software you already use. No disruption, no retraining, no migration. Setup takes a couple of days, not months.

How long does setup take?

A couple of days. From day one, Frontline starts working in the background — automatically.

Do my clients need to download anything?

Nothing. Clients access everything through WhatsApp — a channel they already use every day. No app, no login, no friction.

Is Frontline built for salons specifically?

Yes. Every feature is designed around how salons and spas actually operate — not adapted from a generic CRM or booking tool.

Ready to give your front desk a break?

Message us on WhatsApp

Ready to give your front desk a break?

Message us on WhatsApp

Ready to give your front desk a break?

Message us on WhatsApp